Portfolio Company Spotlight: CorrActions
Shai Eisen, Partner at Labs/02
(The CorrActions team will be represented at Ecomotion 2022: to book a meeting, contact Yishai Binnes at [email protected])
Labs/02 screens hundreds of early stage startups every year. Of these, a select few are chosen to be portfolio companies, where Labs/02 invests tremendous resources in growing such companies from pre-seed through to Round A and beyond.
In this series, we’ll be highlighting some of the incredible companies within the Labs/02 portfolio. This time, we feature CorrActions, an incredible organization bridging the human and the machine.
CorrActions provides a neuroscience-based platform that can identify human physical and mental states, such as intoxication, drowsiness, motion sickness, stress, and cognitive decline – all from human motion monitoring – and alert to any potential hazards based on the results of this monitoring.
The featured early stage startup: CorrActions
CorrActions quickly detects and quantifies factors like fatigue, intoxication, or motion sickness, by connecting between their effect on the brain, and human motion.
But before we explore this further, it’s important to understand some context.
Humans and machines have been interacting since the beginning of the industrial revolution, and arguably even before that. These human-machine interactions have always been limited – either by the human, or the machine.
Take transatlantic flight for example. Even though the Wright brothers famously took off for the first time in 1903, it wasn’t until 1927 that the first human made a non-stop flight across the Atlantic. At first, the airplanes themselves weren’t capable of flying such distances. Then there was the human factor; staying awake, navigating and flying was thought to be too much for one person to handle.
Fast forward to today, and we see that many of the limitations around human-machine progress are dealing with the same challenges. 98% of car accidents are caused by human error. Fatigue, alcohol, drugs and other factors lead to disastrous results in almost any field where there is human-machine interaction, from the factory floor to the airplane cockpit.
By solving this challenge, CorrActions opens up an incredible future – and it does this by focusing on the human brain.
The brain is incredible, vastly more advanced than many of us can even imagine. In fact, in many instances the brain actually picks up that a human error has been made well before the body “actions” that error.
CorrActions’ technology works at this critical stage. It decodes natural human motion to analyze subconscious cognition, anticipating the person’s cognition state before it reaches consciousness. The technology is thus able to detect and prevent performance deterioration over time.
This has massive implications for every industry, and particularly in the automotive and mobility industries. From a safety perspective, a productivity perspective, and even when it comes to pushing the boundaries of what we previously thought possible. CorrActions technology is being implemented by OEMs, tier 1 organizations, and other key players in this space.
What makes CorrActions unique
One of the elements that spoke to the Labs/02 screening team was the fact that CorrActions technology didn’t require any invasive hardware – no probes, no wires.
In fact, CorrActions is the only company that can detect human errors using simple sensors that can monitor motion; like a smartphone, steering wheel, or smartwatch.
This allows the technology to prevent human errors and identify and quantify human cognitive states (anxiety, exhaustion, intoxication) in real-time, using technology and hardware that is commonly available and used in our day-to-day lives..
And it goes even deeper than this. CorrActions’ deep tech prevents human errors by understanding when the error is going to happen, and alerting users when they’re becoming dangerously impaired.
CorrActions technology stood out to the Labs/02 team because it’s software-based and hardware agnostic; making it easy to install, and allowing it to quantify and differentiate between multiple impairments. It can thus act fast, and be effective within as little as 2 minutes from when monitoring first begins. Being hardware agnostic also means that the technology can be implemented for any type of use imaginable.
A future free of error
The prospect of eliminating human error is more than compelling. And the CorrActions technology and founding team – led by Eldad Hochman (CSO) and Zvi Ginosar (CEO) – have demonstrated that they are literally making this happen in front of our eyes.
Labs/02 has been working closely with CorrActions as they move up from milestone to milestone, and we’re super excited regarding where the company is heading. We believe that the sky’s the limit for this incredible company.
