Portfolio Company Spotlight: CorrActions

Shai Eisen, Partner at Labs/02

(The CorrActions team will be represented at Ecomotion 2022: to book a meeting, contact Yishai Binnes at [email protected])

Labs/02 screens hundreds of early stage startups every year. Of these, a select few are chosen to be portfolio companies, where Labs/02 invests tremendous resources in growing such companies from pre-seed through to Round A and beyond.

In this series, we’ll be highlighting some of the incredible companies within the Labs/02 portfolio. This time, we feature CorrActions, an incredible organization bridging the human and the machine.

CorrActions provides a neuroscience-based platform that can identify human physical and mental states, such as intoxication, drowsiness, motion sickness, stress, and cognitive decline – all from human motion monitoring – and alert to any potential hazards based on the results of this monitoring.

The featured early stage startup: CorrActions

CorrActions quickly detects and quantifies factors like fatigue, intoxication, or motion sickness, by connecting between their effect on the brain, and human motion.

But before we explore this further, it’s important to understand some context.

Humans and machines have been interacting since the beginning of the industrial revolution, and arguably even before that. These human-machine interactions have always been limited – either by the human, or the machine.

Take transatlantic flight for example. Even though the Wright brothers famously took off for the first time in 1903, it wasn’t until 1927 that the first human made a non-stop flight across the Atlantic. At first, the airplanes themselves weren’t capable of flying such distances. Then there was the human factor; staying awake, navigating and flying was thought to be too much for one person to handle.

Fast forward to today, and we see that many of the limitations around human-machine progress are dealing with the same challenges. 98% of car accidents are caused by human error. Fatigue, alcohol, drugs and other factors lead to disastrous results in almost any field where there is human-machine interaction, from the factory floor to the airplane cockpit.

By solving this challenge, CorrActions opens up an incredible future – and it does this by focusing on the human brain.

The brain is incredible, vastly more advanced than many of us can even imagine. In fact, in many instances the brain actually picks up that a human error has been made well before the body “actions” that error.

CorrActions’ technology works at this critical stage. It decodes natural human motion to analyze subconscious cognition, anticipating the person’s cognition state before it reaches consciousness. The technology is thus able to detect and prevent performance deterioration over time.

This has massive implications for every industry, and particularly in the automotive and mobility industries. From a safety perspective, a productivity perspective, and even when it comes to pushing the boundaries of what we previously thought possible. CorrActions technology is being implemented by OEMs, tier 1 organizations, and other key players in this space.

What makes CorrActions unique

One of the elements that spoke to the Labs/02 screening team was the fact that CorrActions technology didn’t require any invasive hardware – no probes, no wires.

In fact, CorrActions is the only company that can detect human errors using simple sensors that can monitor motion; like a smartphone, steering wheel, or smartwatch.

This allows the technology to prevent human errors and identify and quantify human cognitive states (anxiety, exhaustion, intoxication) in real-time, using technology and hardware that is commonly available and used in our day-to-day lives..

And it goes even deeper than this. CorrActions’ deep tech prevents human errors by understanding when the error is going to happen, and alerting users when they’re becoming dangerously impaired.

CorrActions technology stood out to the Labs/02 team because it’s software-based and hardware agnostic; making it easy to install, and allowing it to quantify and differentiate between multiple impairments. It can thus act fast, and be effective within as little as 2 minutes from when monitoring first begins. Being hardware agnostic also means that the technology can be implemented for any type of use imaginable.

A future free of error

The prospect of eliminating human error is more than compelling. And the CorrActions technology and founding team – led by Eldad Hochman (CSO) and Zvi Ginosar (CEO) – have demonstrated that they are literally making this happen in front of our eyes.

Labs/02 has been working closely with CorrActions as they move up from milestone to milestone, and we’re super excited regarding where the company is heading. We believe that the sky’s the limit for this incredible company.

To find out more about CorrActions, or any other Labs/02 portfolio company, email [email protected]

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Shulamit Brodsky

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Shulamit has over 15 years of experience in finance. Prior to joining Labs/02, Shulamit served in finance positions at several companies, and in a VC. Shulamit has extensive experience working with both startups and the Israeli Innovations Authority . Shulamit holds a BA in Economics from Odessa State University, Ukraine and BA in Accounting from Open University, Israel .

Ruby Chen

Venture Partner

Ruby possesses a proven track record in initiating, leading and executing deals ( >25 investments and multiple M&As) at global industry leading companies (Hyundai Motor Company, Amdocs and NICE Systems). Ruby joins Labs02 after establishing and leading the Hyundai CRADLE Israel office creating an Israeli mobility investment portfolio of 10 startups (vehicle sensors, cyber, deep tech, and energy related). Ruby is highly networked with a great reputation in the Israeli tech scene, serving as BoD member, BoD observer and strategic advisor to multiple growth companies.

Shai Michel

Steering Committee

Shay Michel is a General Partner at Merlin Ventures, where he leads the firm’s Israeli office. Shay is a serial entrepreneur who has founded 4 companies in the CDN and IT world, and for the last 5 years has been the managing partner of toDay Ventures, an Israeli seed-stage fund. In December 2020 he joined Merlin Ventures to stand up and run its efforts in Tel Aviv. Shay has worked with startups like Cybereason, Aqua Security, Luminate and Fireblocks from their pre-seed stage to help them define their products and create initial MVPs. At Merlin Ventures, Shay sources and leads deals in Israeli enterprise cybersecurity companies. Merlin Ventures then leverages parent company Merlin Cyber’s 25 year history of working with US Federal agencies and provides the resources and knowledge necessary to help accelerate portfolio companies growth into US public sector markets.

Amir Ben Levy

Associate

Amir is an associate at Labs/02. As part of his role, Amir seeks out disruptive startups, conducts due diligence on investment opportunities, and assists portfolio companies with Business Development and Investor Relations activities. Amir has a solid background in economics and business, having spent 5 years at the Ministry of Finance where he was involved in promoting significant economic reforms. Amir is a graduate of the prestigious PPE program at the Hebrew University of Jerusalem.

Eliav Schreiber

Associate

Eliav researches and evaluates business strategies, products and markets on behalf of the Labs02 Investment Team. Following an investment, Eliav works closely with portfolio companies to assist with everyday challenges and to help prepare for further fundraising. Before joining Labs02 he led research teams as a Captain in the Research & Analysis Unit of Military Intelligence, where he served for five years. Wrapping up an honors program LLB and MBA from the Hebrew University, and passionate about innovation, Web3, photography, and snowboarding.

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Micha Risling

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Micha is a high-caliber and innovative executive and strategist with 20+ years of experience and a proven record of building, launching, and leading new organizations, geographies, products and teams for start-ups and mature companies. In his last position Micha served as the SVP of Marketing, Product and Business Development at Valens. Micha has a track record of turning people into leaders. Micha’s unique career crosses industry boundaries and includes the Automotive, mobile, CE and communications industries, with special focus on the Semiconductor industry.

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Sandeep Varma

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Avi Douglen

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Avi Douglen is a leading software security authority, and has been designing and developing secure applications for over 20 years. His consulting agency, Bounce Security, supports organizations of all sizes in integrating security methodologies and products into their development processes. He spends a lot of time with startups and development teams, providing architectural guidance and training them to build secure products. Avi Douglen also leads the OWASP Israel chapter, is co-founder of the OWASP Threat Modeling project, and is a community moderator on Security.StackExchange.com.

Itche Weinreb

Advisor, Sales

Itche is a Channel and Revenue Expert and former VP Sales at Checkpoint Systems. His unique perspective comes from transforming one of the biggest cyber security companies in the world, creating new revenue streams for both hardware and software products and penetrating new markets. Itche has 25 years of experience in high-tech B2B Cyber Security and Telecom companies such as Checkpoint, Cyberbit and Comverse, with extensive experience in global sales and go-to-market strategy development. Itche has an EMBA from Ben Gurion University.

Tal Gilor

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Menachem Shefer

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Menachem Shefer has over 15 years of experience in the IT industry, with global roles in companies at IBM and Samsung. He received his BSc in Physics and Computer Science from Ben Gurion University and he is an MA candidate in Philosophy of Science from Tel Aviv University. Menachem has significant experience with mentoring startup companies in their R&D process to commercialization.

Michaela Lachman Menashe

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Michaela has over 25 years of experience in finance, human resources, operations, and logistics. Prior to joining Labs/02, Michaela worked at several high-tech companies, such as Operative (SintecMedia), Vyyo (Phasecom), etc. Michaela utilizes her extensive experience in order to assist startup companies with growth.

Shai Eisen

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With extensive experience in the tech industry and expertise ranging from engineering through operations to business and product development, Shai Eisen joined Labs/02 as an operating partner in 2021. Shai brings a proven track record in launching and growing new and innovative products across a wide range of industries and applications. Shai holds an MBA from Columbia University and a B.Sc. in Computer Engineering from Northwestern University.

Ofer Dar

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Stav Erez

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Moshe Raines

Managing Partner

Moshe Raines is the Managing Partner of Labs/02. Prior to Labs/02, Moshe spent 20+ years as an entrepreneur as well as working in various Business Development and Corporate Development executive roles in Israel and the US. Moshe’s experiences cover Aerospace & Defense, Semiconductors, NAND Flash, Wireless Power, and Wireless Mobility with an emphasis on M&A and capital markets. Moshe draws on his vast experience advising companies of all sizes on capital structures, capital raising, M&A and strategic alternatives to be a value-add investor. Moshe received his M.Sc. degree from University of Bridgeport, CT.
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